Calculators
Cost, payment, size, savings or timeline — whatever your customers try to work out before they are willing to call.
Client Tools & Calculators
Tools your customers actually want to use.
Interactive tools that answer a real question for a customer — built on your rates and your rules, and capturing the interest they create while they do it.
What it can include
Built from the parts you actually need.
Take the whole thing or start with one part of it. Nothing here is a fixed package — each piece can be built on its own and connected later.
Inputs you control
The variables that actually matter in your business, with your own rates and rules behind them.
Instant answers
A real number in a few seconds, rather than a form that promises someone will be in touch about it.
Shareable results
Something they can save, print or send to whoever else has to agree before anything is decided.
Lead magnets
Something genuinely worth an email address, offered in exchange for one — if you want that trade.
Embeddable anywhere
Drops into your site, a landing page or a campaign without any of it being rebuilt around the tool.
Branded to you
Looks like part of your company, not like a third-party widget borrowed for the afternoon.
Captures interest as it answers
The people who finish are the people worth calling, and you already know what they were working out.
Built around the workflow
A tool should answer with your numbers.
Not with somebody else's averages.
A generic calculator embedded on your page answers a question with figures that have nothing to do with how you price, and tells you nothing about who asked. Built around your business, the same tool does two jobs at once: it is genuinely useful to the customer, and it tells you who is close to buying.
Start with one tool. Build toward one system.
A calculator is often the cheapest way to find out which visitors are serious. It works on its own, and it works better connected to what happens next.
- 01
One piece
Start with the one question customers always ask before they are ready to buy.
- 02
Connected
Feed what it captures into the CRM, your quoting system or your follow-up.
- 03
One system
Build toward one connected operating system when it makes sense to.
Illustrative example
How a question becomes a qualified lead.
One way the pieces fit together for a business whose customers need a number before they will commit. Yours would be built on your own pricing and the question your customers actually ask.
A visitor has a question they can't ask yet
How much, how long, how big, how much would this actually save me. The question that stops them going further.
They open the tool
It asks only the things that change the answer, which is usually far fewer than a quote form asks for.
They get a real number
Worked out with your rates and your rules, so it is close enough to be useful and honest about what it is.
They keep the result
Saved, printed or sent on — in exchange for a way to contact them, if that is the trade you want to make.
The lead arrives with context
You know what they were working out and what they entered, before anyone picks up the phone.
Follow-up starts from the answer
The conversation begins where the tool left off, rather than from the beginning again.
Illustrative only. This is a composite showing how a system like this can be assembled — not a description of a specific customer or a claim about any particular result.
What do your customers always ask before they buy?
You don't need a specification written up. Tell us the question that comes up on every call, and what it actually depends on in your pricing — that is enough for us to suggest a starting point.